Readership

The Exchange-Traded Funds Report (ETFR) is the most widely distributed publication dedicated to the explosively growing exchange-traded fund (ETF) industry. ETFR has a paid subscription base of less than 500 and a group of more than 5,500 additional (fully qualified) readers drawn from the readership of the Journal of Indexes and Financial Advisor magazine, and from the MARHedge database. ETFR's 95% qualified circulation of 6,000 readers* features a similar demographic to the circulation of JoI and FA, with the notable exception that ETFR goes out to a good deal more hedge fund investors and consultants. Depending on the month, the list of 6,000 generally includes approximately 3,000 financial advisors and RIAs, 2,000 hedge fund managers and consultants, 1,000 ETF industry representatives, plan sponsors and other institutional investors, and a small paid base of mostly high net wealth individual investors.

*Publisher's data compiled from reader qualification cards; data based on June 2004 BPA Audit of CFPN publications. 

Download the 2008 ETFR Media Kit.