The Book of Record for the Index Industry

The Journal of Indexes was originally conceived as Indexes: The Journal of Index Issues by John Prestbo of Dow Jones. John did an outstanding job of establishing Indexes as a respected and closely followed book of record for the discussion of index issues. This tradition of excellence has been continued under the stewardship of Editor Jim Wiandt. JoI includes the latest and best index research, news and data, and has been a leader in the index industry since 1999.

• 30,000 fully qualified readers
• Bimonthly
• 64 Pages (up from 56)
• Open Rate: $8,395

Readership

The Journal of Indexes is the only publication with a wide readership that is focused on index investing. With a 100% qualified circulation of 30,000 readers*, JoI spans the community of index investors, from intermediaries to plan sponsors and consultants. Approximately 25,000 of our readers are financial advisors (the majority CFPs and RIAs), while the remaining 5,000 consist of plan sponsors, consultants, fund managers and representatives from across the index industry. Long the book of record for the index industry, the Journal of Indexes is where index-focused investors turn for the latest index strategies, research, news and data.

Primary Business Activity

• Financial Planner/ Advisor  75.9%  
• Plan Sponsor/ Pension Fund  14.2%   
• CPA Planner  3.1%  

Compensation Structure

• Fee and Commission  55%
• Fee Only  31%
• Commission Only  14%

 Assets Under Management

• Over $20 million  86% 
• Over $50 million  37% 
• Over $100 million  26%    

 Profile

• Average Years in Financial Services: 13.5
• Average Income:  $145,237 

Products and Services Recommended

• Mutual Funds  90%   
• Insurance / Annuities  78% 
• Stocks / Bonds  66% 
• Retirement Products  63% 
• REITS  53%  
• ETFs  52%  
• Trust Services  39%  
• Wrap Accounts  39%

Download the 2008 Journal of Indexes Media Kit.