The Book of Record for the Index Industry

The Journal of Indexes was originally conceived as Indexes: The Journal of Index Issues by John Prestbo of Dow Jones. John did an outstanding job of establishing Indexes as a respected and closely followed book of record for the discussion of index issues. This tradition of excellence has been continued under the stewardship of Editor Jim Wiandt. JoI includes the latest and best index research, news and data, and has been a leader in the index industry since 1999.

• 30,000 fully qualified readers
• Bimonthly
• 64 Pages (up from 56)
• Open Rate: $9,365

Readership

The Journal of Indexes is the only publication with a wide readership that is focused on index investing. With a 100% qualified circulation of 30,000 readers*, JoI spans the community of index investors, from intermediaries to plan sponsors and consultants. Approximately 25,000 of our readers are financial advisors (the majority CFPs and RIAs), while the remaining 5,000 consist of plan sponsors, consultants, fund managers and representatives from across the index industry. Long the book of record for the index industry, the Journal of Indexes is where index-focused investors turn for the latest index strategies, research, news and data.

Primary Business Activity

• Financial Planner/ Advisor 75.9%
• Plan Sponsor/ Pension Fund 14.2%
• CPA Planner 3.1%

Compensation Structure

• Fee and Commission 55%
• Fee Only 31%
• Commission Only 14%

Assets Under Management

• Over $20 million 86%
• Over $50 million 37%
• Over $100 million 26%

Profile

• Average Years in Financial Services: 13.5
• Average Income: $145,237

Products and Services Recommended

• Mutual Funds 90%
• Insurance / Annuities 78%
• Stocks / Bonds 66%
• Retirement Products 63%
• REITS 53%
• ETFs 52%
• Trust Services 39%
• Wrap Accounts 39%

Download the 2008 Journal of Indexes Media Kit.