-
Over 19,000 registered users
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Updated real time
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More
than 225,000 page views per month
-
Leading
source for index and ETF news and data
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Engaged,
interactive readership
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Hosts
the Web presence of both JoI and ETFR
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Daily blogs
IndexUniverse.com Staff and Contributors
Published by Jim
Wiandt, and edited by Matt Hougan.
Selected research
and commentary by site founder Steven Schoenfeld, Jim Wiandt, Matt Hougan,
Murray Coleman, and Heather Bell, as well as industry leaders John Bogle, David
Blitzer, Gus Sauter, John Prestbo, Don Phillips, Ron Surz, Larry Swedroe, Rudy
Aguilera, and many others.
Readership
The readership base
of IndexUniverse.com is very different from that of our printed publications.
Because the Web site is publicly open to nonqualified readers, our surveys show
that nearly half of the IndexUniverse.com readership consists of individual
investors. IndexUniverse.com data is not BPA audited, but a good many of the
site's readers can be cross referenced with audited Journal of Indexes and
Financial Advisor magazine subscription bases. In addition, readers voluntarily
took part in a survey that gave us an idea about their background and investing
preferences.
- Over 225,000
page views, and 40,000 unique visitors per month
-
Number
of registered users of the site: Over 10,000*
- Data is based on a June
, 2006 BPA Audit of
CFPN publications
Demographics for Qualified User Base**
Describe your profile.
- Financial Advisor 31.56%
- Investment Management 20.12%
- Ordinary Investor 17.77%
- Brokerage 4.13%
- Academic 4.00%
- Mutual Fund Management 2.94%
- Plan Sponsor 1.42%
- Pension Fund Management 0.93%
- Index Provider 0.59%
- Other 16.53%
Personally Sell / Recommend Investment Advice:
Selected Readership Survey Results***
- Individual Investor 57.06%
- Advisor 14.72%
- Broker 3.07%
- Index Provider 3.07%
- Fund Manager 2.45%
- Academic 2.45%
- Researcher 2.45%
- Plan Sponsor 0.61%
- Institutional Investor 0.61%
On a scale of 1 (novice) to 5 (very knowledgeable), rate your knowledge of benchmarks and index investing.
1 ......21.47% 2 ......5.52% 3 ......22.09% 4 ......24.24% 5 ......15.95%
How often do you visit IndexUniverse.com?
- Daily 28.22%
- Weekly 19.63%
- Monthly 22.09%
- Other ........19.63%
What are your total portfolio assets?
Over $500 Million ....15.72%
$100 - 499.9 Million....13.19%
$50 - 99.9 Million....9.78%
$25 - 49.9 Million ....10.92%
$10 - 24.9 Million....13.19%
Under 10 Million....37.21%
Rates
The IndexUniverse.com Web site and our newsletter
offer an array of creative advertising options to a highly targeted
audience at competitive rates.
Download our Media Kit.
For more information regarding advertising on IndexUniverse.com please
contact Fernando Rivera at 646.706.7050 X 2 or
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
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