The Nasdaq OMX Group recently shortened the seasoning period for possible entrants into the Nasdaq 100 Index, which may provide the social media industry with an opportunity to integrate into major ETFs, according to an article on Barron’s.

The period was shortened to three months, most likely to allow social media giant Facebook to be eligible to join the Nasdaq-100 by the end of this year. The change could allow promising companies like Groupon and LinkedIn into the fray as well, the article said.

Currently, social-media-focused ETFs have yet to attract much attention, and there aren’t enough U.S. social media stocks to build a U.S.-focused ETF, according to the article.

Head over to Barrons.com to read more.