Fidelity Investments, the Boston-based firm known for its income-oriented stock funds, sets its eyes on the actively managed ETF space and hopes to become the dominant force through a series of industry-focused equity funds, according to an article published on Bloomberg.

The firm’s ETF division is set to be in Denver and will be headed by Anthony Rochte, a former managing director at State Street Global Advisors, according to an unnamed source. Fidelity has yet to make any official statements.

To read more of the report, go to Bloomberg.com.