Global X, the New York-based exchange-trade fund firm known for its developing-market strategies, will roll out two broad emerging markets equity ETFs today organized around value and growth styles, in a bid to expand its claim in the vibrant investment sector.

Global X Russell Emerging Markets Growth ETF (NYSEArca: EMGX) and the Global X Russell Emerging Markets Value ETF (NYSEArca: EMVX) are based on the Russell Emerging Market MegaCap Value Index and the Russell Emerging Market MegaCap Growth Index, respectively. Both funds have annual expense ratios of 0.69 percent.

The new ETFs are Global X’s first broad-based funds that will invest in securities in different developing countries. The company, whose assets have more than quadrupled last year, now has $1.27 billion in assets, according to data compiled by IndexUniverse.com. It has six China funds organized around sectors, three Brazil funds and a single Colombia fund. It also specializes in natural resources equity funds.

The Vanguard MSCI Emerging Markets ETF (NYSEArca: VWO) was the single most popular U.S-listed  ETF last year and is now the biggest developing market exchange-traded fund in the world, with assets of $45.56 billion. Global X hopes its funds will give investors new ways to access developing markets. It cited research from Russell showing that EMVX’s value index has outperformed the growth index in the past three years ended Nov. 20 by 10.02 percent. In the past year, however, the growth index has topped the value index by 4.54 percent.

Emerging markets have been a consistent bright spot since the market crash of 2008-2009. Unlike developed nations, which are grappling with huge loads of debt and aging populations as they climb out the worst downturn since the 1930s, most developing nations have relatively little debt, have young populations and are growing rapidly.

The company put the funds into registration at the Securities and Exchange Commission on Oct. 28.