Direxion, the Newton, Mass.-based money management firm known for its leveraged funds that give investors either bullish or bearish double or triple exposure to a given index, opened a new competitive front with a regulatory filing outlining nine single-exposure ETFs focused on India.

The 10 funds carve up the growing Indian investment landscape into seven sector funds; one fund that combines mid- and small-cap names; and one fund focused on fixed income. The ETFs will all use indexes from Indus, the same firm behind the PowerShares India Portfolio (NYSEArca: PIN).

Many analysts see India as the best long-term investment destination in the emerging markets. Its economy is already heavily oriented toward information technology and its population is, on average, considerably younger than, say, China’s. That demographic factor means India’s most productive years have yet to come.

The nine funds are:

• IndiaShares Fixed-Income Shares
• IndiaShares Mid- & Small-Cap Shares
• IndiaShares Consumer Shares
• IndiaShares Energy & Utilities Shares
• IndiaShares Financial Shares
• IndiaShares Industrial Shares
• IndiaShares Infrastructure Shares
• IndiaShares Materials Shares
• IndiaShares Technology & Telecommunication Shares

The Direxion Shares ETF Trust said in the filing that the ETFs will invest their assets in a wholly-owned subsidiary in the Republic of Mauritius, which in turn will invest at least 80 percent of the net assets in securities that comprise the respective indexes.

The ETF trust said each of the funds would have a net annual expense ratio of 0.95 percent after expense waivers and reimbursements, matching the price on other Direxion ETFs.

But the company didn’t name any tickers for the new funds.